today announced a refresh of its core brand elements. Reflecting the
growth and evolution of Kemper as a leader in providing auto, home, life
and health insurance solutions, the rebrand elevates the focus on the
company’s strength, stability and transformation, and includes a new
logo, positioning and product line architecture.
The new bold and vibrant logo in navy blue and red embodies the
characteristics of the company’s committed team of employees and the
qualities of trust, strength and reliability. Kemper’s new brand
positioning – “Affordable protection in an ever-changing world” – builds
upon a rich history of providing insurance solutions to growing markets
that meet customers’ unique needs for reliable coverage options while
keeping their costs down.
Additionally, over the next 15 months, the company’s businesses will
transition to four sub-brands that best represent their core products:
Kemper Auto, Kemper Personal Insurance, Kemper Life and Kemper Health.
This new structure aligns and combines the strengths of every line of
business within Kemper.
“Our new branding is one of many parts of our transformation and helps
to strengthen our purpose: proudly serving growing niche and underserved
markets by providing appropriate and affordable insurance and financial
solutions,” said Joseph P. Lacher, Jr., Kemper’s President and Chief
Executive Officer. “Our refreshed logo and streamlined brand
architecture convey the continuing evolution and growth of our business,
and proudly display the characteristics we want to communicate to our
stakeholders about our brands. Our new positioning leverages and
integrates the strengths and values delivered through each of our
“Even though our logo is changing, what’s not changing is our noble
purpose and dedication to delivering on our promises to our
stakeholders,” continued Lacher. “What we stand for, our expertise in
providing appropriate and affordable insurance solutions, will never
The Kemper family of companies is one of the nation’s leading insurers.
With $11 billion in assets, Kemper is improving the world of insurance
by offering personalized solutions for individuals, families and
businesses. Through our businesses, Kemper:
Offers insurance for auto, home, life, health and valuables
Services seven million policies
Is represented by 30,000 agents and brokers
Employs over 7,800 associates dedicated to providing exceptional
Is licensed to sell insurance in 50 states and the District of Columbia
Learn more about Kemper.