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Kemper Announces Brand Refresh | Business Wire



today announced a refresh of its core brand elements. Reflecting the

growth and evolution of Kemper as a leader in providing auto, home, life

and health insurance solutions, the rebrand elevates the focus on the

company’s strength, stability and transformation, and includes a new

logo, positioning and product line architecture.

The new bold and vibrant logo in navy blue and red embodies the

characteristics of the company’s committed team of employees and the

qualities of trust, strength and reliability. Kemper’s new brand

positioning – “Affordable protection in an ever-changing world” – builds

upon a rich history of providing insurance solutions to growing markets

that meet customers’ unique needs for reliable coverage options while

keeping their costs down.

Additionally, over the next 15 months, the company’s businesses will

transition to four sub-brands that best represent their core products:

Kemper Auto, Kemper Personal Insurance, Kemper Life and Kemper Health.

This new structure aligns and combines the strengths of every line of

business within Kemper.

“Our new branding is one of many parts of our transformation and helps

to strengthen our purpose: proudly serving growing niche and underserved

markets by providing appropriate and affordable insurance and financial

solutions,” said Joseph P. Lacher, Jr., Kemper’s President and Chief

Executive Officer. “Our refreshed logo and streamlined brand

architecture convey the continuing evolution and growth of our business,

and proudly display the characteristics we want to communicate to our

stakeholders about our brands. Our new positioning leverages and

integrates the strengths and values delivered through each of our


“Even though our logo is changing, what’s not changing is our noble

purpose and dedication to delivering on our promises to our

stakeholders,” continued Lacher. “What we stand for, our expertise in

providing appropriate and affordable insurance solutions, will never


About Kemper

The Kemper family of companies is one of the nation’s leading insurers.

With $11 billion in assets, Kemper is improving the world of insurance

by offering personalized solutions for individuals, families and

businesses. Through our businesses, Kemper:

  • Offers insurance for auto, home, life, health and valuables

  • Services seven million policies

  • Is represented by 30,000 agents and brokers

  • Employs over 7,800 associates dedicated to providing exceptional


  • Is licensed to sell insurance in 50 states and the District of Columbia

Learn more about Kemper.

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