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Lincoln Financial Group Launches New Video Series Showcasing the Value of Life Insurance and Long-Term Care Funding Options | Business Wire

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RADNOR, Pa.–(BUSINESS WIRE)–Lincoln Financial Group (NYSE: LNC) launched a video series to help

educate advisors and their clients on the value of life insurance,

including hybrid policies that can help with long-term care expenses.

Designed to showcase the benefits of coverage, the video series explores

various topics ranging from “Why Life?” to “Now is the Time.”

“The video series was designed to get back to the basics of life

insurance, focusing on why these products are so important and the value

of the protection they provide,” said James Christie, assistant vice

president, Competitive Services for Lincoln Financial Distributors, who

hosted the videos. “We wanted to remind advisors and their clients that

life insurance is purchased out of love–because you want to protect your

future and the future of your loved ones.”

“Why Life?” and “Now is the Time” are the first videos to

launch across social media channels. Versions of the videos will be

available for both advisors and their clients. The advisor version of

“Why Life?” guides advisors on how to initiate life insurance

conversations with their clients, while the client version discusses why

a client should consider purchasing a life insurance policy. Together,

the two videos were designed to encourage a constructive initial

conversation between an advisor and their client.

“The videos will go more in depth as the series progresses,” said

Christie. “Our goal is to provide advisors with educational resources to

help start the conversation with their clients through information they

may not have found elsewhere.”

Also included in the series, “Why LTC?” and “Timing Is

Everything” will discuss the importance of planning for funding

potential long-term care expenses, and the affects that timing has on

important financial decisions.

To access the video series, please visit lfg.com/lifeinsurance.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower

people to take charge of their financial lives with confidence and

optimism. Today, more than 17 million customers trust our retirement,

insurance and wealth protection expertise to help address their

lifestyle, savings and income goals, as well as to guard against

long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln

Financial Group is the marketing name for Lincoln National Corporation

(NYSE:LNC) and its affiliates. The company had $229 billion in assets

under management as of December 31, 2016. Learn more at: www.LincolnFinancial.com.

Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email

alerts, please visit our Newsroom at http://newsroom.lfg.com.

LCN-1764950-041917

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