the first-ever on-demand health insurance model, is now available to
self-insured employers across the US. The national expansion is backed
by funding from Ascension Ventures, Lemhi Ventures and UnitedHealthcare.
Bind provides coverage from the first dollar spent and allows members to
add coverage at any time throughout the year. Bind partners with
employers to offer a health plan that is better, faster and cheaper.
Better: The right coverage—exactly when you need
Faster: Care options with precise costs at your
Cheaper: Coverage at a 10-15% savings—without
“Americans have never experienced this kind of health insurance. One
that provides first dollar coverage and allows them to add coverage at
any time throughout the year. One where their treatment options and
their share of the cost are made crystal clear before they receive care.
It’s simple—what you see is what you get,” said Tony Miller, Bind CEO.
“Bind empowers consumers to take back control of their health, providing
information and enabling them to make informed treatment decisions.”
How does Bind work? Bind’s “Core” coverage includes preventive care;
primary and specialty care when you’re not feeling well; urgent,
emergency and hospital care; chronic care for long-term and recurring
illnesses; and pharmacy needs. Copays are clear and simple. There’s a $0
deductible. No restrictions on pre-existing conditions.
The on-demand structure of Bind means you can pay for additional
coverage when you need it. “Add-Ins” are optional coverages for
treatment you can plan ahead for—such as knee replacement or hernia
repair. Keeping that coverage out of Core lowers monthly premiums.
“Employers need comprehensive medical benefits that are truly affordable
for them and their employees,” added Miller. “With Bind, we’ve pioneered
a solution for making medical care affordable—even for part-time
workers. Bind is for progressive employers who want to change the status
quo because they care about their employees and they want to attract and
Dove Healthcare of Eau Claire, Wisconsin, was the very first employer to
offer the Bind plan. “Bind is innovative because it empowers people to
make decisions based on cost, in a way they’ve never been able to do
before,” said Jenny Risinger, regional director of human resources, Dove
Healthcare. “In health care, prices can vary heavily from one facility
to the next—for equal quality. Our employees appreciate having the
choice to get a procedure done for a lower cost. Most of all, employees
value the straightforward transparency and the lower monthly premiums
they get with Bind.” To hear from Dove Healthcare employees, listen
to their take on Bind
to their take on Bind.
“People are hungry for health care price certainty—that’s exactly what
Bind offers. We built Bind because we passionately believe that fear of
unknown costs shouldn’t hold people back from getting the care they
need,” said Miller.
“Ascension Ventures believes the health insurance market is due for its
next innovation, and we believe that’s Bind,” said Ryan Schuler Managing
Director of Ascension Ventures. “We see Bind’s model as a natural way to
lower insurance costs for America’s businesses and put more money in
people’s paychecks by promoting efficient treatments and rewarding
providers for making the transition to value-based care. The health
systems we represent also view Bind as a catalyst to transform how
health insurance and provider organizations work together to meet the
needs of consumers for convenience, access and affordability.”
Bind is powered by UnitedHealthcare’s proprietary networks, as well as
its data and analytics capabilities.
For more information about how Bind on-demand health insurance works,
For employers looking for innovative ways to
lower costs, Bind on-demand health insurance promises to make health
care more affordable for everyone—without compromising coverage or
quality. The Minnesota-based company was founded in 2016 by Lemhi
Ventures and several health industry veterans, including Dave Dickey,
Glen Eiden, Tony Miller, Shawn Wagoner and Matthew Wiandt, who have
extensive experience in health innovation. The management team includes
founders from Definity Health, Carol Corp. and Redbrick Health, as well
as executives from Allina, Blue Cross Blue Shield, HealthPartners,
Mercer, Optum and UnitedHealthcare. Because Bind’s programs are
employer-sponsored, self-insured health plans, Bind is not an insurance
company. Learn more about Bind and On-Demand Health Insurance at