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Pacific Life Honored with 10 Business Marketing Awards | Business Wire


NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Pacific Life Insurance Company today announced it is the recipient of 10

premier business marketing awards, recognizing outstanding achievement

in videography, graphics, and content marketing. The honors include a

Gold Stevie® Award for Marketing Campaign of the Year in the insurance

category, and a Silver statuette from the Telly Awards, the

organization’s top honor.

The Stevie® Awards competitions, including the American Business Awards

(ABA), receive more than 10,000 entries each year from organizations in

more than 60 nations and is the only all-encompassing business awards

program in the U.S. Pacific Life’s Life Insurance Division (LID)

marketing team was awarded the Gold Stevie for its “IUL Game Changers”

campaign which introduced four new products to the market. The campaign

resulted in outstanding lead generation results, further underscoring

Pacific Life’s leadership in the indexed universal life insurance (IUL)


“It’s an honor to win in this category, and have the judging committee

commend our campaign for its overall impact and results,” said David

Rosuck, vice president, LID marketing at Pacific Life. “Our team is

thrilled, as this campaign represents our focus on innovation and how it

can drive new ideas and produce impactful results.”

Pacific Life’s Retirement Solutions Division (RSD) marketing team was

honored with three Bronze Stevie® Awards by the ABA. The awards included:

  • Marketing campaign of the year, financial products & services categoryfor its “Pacific Funds Equity Funds”ads and its “Pacific

    Index Edge”campaign

  • Sales videos-product sales category for its “Mapping Your LDI

    (Liability-Driven Investment) Strategy”video

The RSD marketing team also received top honors from the Telly Awards

for its use of graphics in its “Plan and Protect” client-focused video.

Recognizing the best in television, cable, digital, streaming and

non-broadcast productions, this year’s 38th annual Telly

Awards received more than 13,000 entries from five continents and all 50

states. RSD received six bronze Telly Awards for:

  • Art direction and use of animation in its “Pacific Index Edge Launch”


  • Use of animation in its “Plan and Protect”video

  • Editing and use of music in its “Delivering Upside Potential for Our


  • The category of sales in its “Mapping Your LDI (Liability Driven

    Investment) Strategy”video

“We’re honored to be recognized for our marketing team’s creativity and

talent in developing engaging content,” said Christine Tucker, vice

president, RSD marketing at Pacific Life. “This recognition highlights

our commitment to experiment and leverage new media to deliver

meaningful educational resources for the financial advice community and


For more information about Pacific Life or its products, please visit www.PacificLife.com.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of

life insurance products, annuities, and mutual funds, and offers a

variety of investment products and services to individuals, businesses,

and pension plans. Pacific Life counts more than half of the 100 largest

U.S. companies as its clients. For additional company information,

including current financial strength ratings, visit www.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company and its

affiliates, including Pacific Life & Annuity Company. Client count as of

June 2016 is compiled by Pacific Life using the 2016 FORTUNE 500® list.

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