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Protective Life to Support Life Insurance Awareness Month with Educational Outreach, Twitter Event | Business Wire


BIRMINGHAM, Ala.–(BUSINESS WIRE)–Protective Life Insurance Company, a subsidiary of Protective Life

Corporation, today announced it is supporting Life Insurance Awareness

Month in September with a variety of educational tools delivered through

its extended online channels, independent agents, ‘mommy bloggers’ and

even social media events.

“Research shows that individuals understand the need for life insurance.

Yet they continually focus on shorter-term financial priorities, perhaps

because they think life insurance is too complicated or too expensive,”

said Frank Sottosanti, Protective’s chief marketing officer.

“This campaign is designed to educate,” he continued. “We want to

provide resources for people to be able to confidently answer questions

like, ‘How

much life insurance do I need?’ and ‘What’s the difference between

term life insurance and permanent life insurance?’ It’s often the basic

questions that keep people from protecting their families.”

The outreach effort will leverage Protective’s library

of nearly 400 financial education articles and online tools. Protective

is also providing educational material to their network of more than

80,000 independent agents. In addition, Protective will collaborate with

influential parenting bloggers from around the country to drive

awareness of the need for and the affordability of life insurance

through the company’s social channels and bloggers’ personal networks.

The campaign will kick off on September 8th at noon CT with

an online “Twitter Party,” with bloggers sharing stories and educational

materials via the hashtag #IAMPROTECTIVE.

Protective already reaches more than three million consumers a month

through their communities in Twitter, Facebook, Google+, LinkedIn,

YouTube and Pinterest. By collaborating with independent bloggers, they

will be able to reach a wider audience of consumers with both general

financial education and life insurance materials.

Protective’s online educational library includes information on the

different types of life insurance, calculators to determine how much

life insurance someone might need and general budgeting, college and

retirement planning articles.

Protective’s efforts coordinate with national Life Insurance Awareness

month, an education and awareness campaign developed by the non-profit

Life Happens, in conjunction with more than 140 of the nation’s leading

insurance companies and industry groups. This year, the national

campaign will also feature celebrity spokesperson and comedian Anthony

Anderson and his personal story on life insurance.


Protective Life Corporation is headquartered in Birmingham, Alabama. The

Company provides financial services through the production, distribution

and administration of insurance and investment products throughout the

United States. It has annual revenue of approximately $4.4 billion and

as of December 31, 2014, had assets of approximately $70.5 billion.

For more information on Protective Life, please visit www.protective.com.

Supplemental Information

Basic Facts about Consumers and Life Insurance Purchases

According to the 2015 Life Insurance Barometer Study, which is jointly

produced by the industry trade group LIMRA and the non-profit Life

Happens, less than 60 percent of US adults have life insurance. This

means more than 100 million Americans are without life insurance

coverage either through an employer or through an individual policy. The

Barometer Study also indicates that half of American households would

feel the financial impact of the loss of the primary wage earner in less

than a year. Forty-three percent would notice the impact within six

months, with 29 percent indicating they would notice the loss in income

within a month.

According to this study most Americans continue to put other financial

priorities ahead of purchasing life insurance; however, those priorities

vary by generation:

  • 29 percent of millennials cited saving for vacation as a priority over

    purchasing some or more life insurance,

  • 23 percent of Gen Xers said paying for recreational activities such as

    going out to eat, movies or shopping was a priority over purchasing

    some or more life insurance,

  • 49 percent of those 65 and older cited paying for expenses such as

    Internet, cable and cell phones as a priority over purchasing some or

    more life insurance, and

  • 60 percent of millennials said the same.

The 2015 research indicates that cost is the reason most Americans give

for not owning life insurance. Yet, 80 percent of consumers misjudge the

price for term life insurance, with millennials overestimating the cost

by 213 percent, and Gen Xers overestimating the cost by 119 percent.

About Life Happens

Life Happens is a nonprofit organization dedicated to helping consumers

take personal financial responsibility through the ownership of life

insurance and related products. The organization does not endorse any

product, company or insurance advisor. Since its inception in 1994, Life

Happens has provided the highest quality, independent and objective

information for people seeking help with their insurance buying

decisions. The organization supports the insurance industry by providing

marketing tools and resources and convening the industry each September

for Life Insurance Awareness Month. Life Happens is supported by more

than 140 of the nation’s leading insurance company and financial

services organizations. To learn more, visit www.lifehappens.org.

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