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Wells Fargo Introduces Enhanced Identity Theft Protection | Business Wire

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SAN FRANCISCO–(BUSINESS WIRE)–Wells Fargo (NYSE:WFC) today announced the availability of Enhanced

Identity Theft Protection, which provides customers an easy way to

monitor their credit and check for inaccuracies that may indicate

identity theft. An expanded version of the current Identity Theft

Protection service, the enhanced service includes monthly triple credit

bureau reports and scores, online calculators, credit score tracker and

credit score alerts and is available through Wells Fargo insurance and

provided by Trilegiant Corporation.

Wells Fargo expanded and enhanced the service in response to customer

demand. “The original Identity Theft Protection provided customers a way

to monitor their credit to help watch for signs of identity theft,” said

Melanie Donaghy, Internet Services Group Online Service Marketing

Manager. “Customers told us they care about their credit score. Our

enhanced service gives them more of an ongoing credit management tool.

It fits right in with our overall focus on financial education. And they

are speaking with their clicks—they began signing up for this service

even before we began marketing it.”

Customers’ strong interest in protecting against identity theft is one

example of a broader concern—managing credit and finances in a turbulent

economy, said Robert Dudacek, Wells Fargo Insurance Direct Response

Group Manager. “Customers aren't only interested in getting their

credit score but also about understanding it better and tracking how it

changes over time,” Dudacek said. “At Wells Fargo, we know a credit

educated customer is a better banking customer. Most people are aware

that a credit score can affect their ability to qualify for a big

purchase, such as a home or car. Many don’t know exactly how.

that it can affect the rate they pay. Others may not know that a credit

score can affect not only purchases but insurance premiums. This new

service, with credit score trackers and alerts, gives customers a clear

picture of where they stand and how they can improve.”

The enhanced identity theft service offers a variety of tools to help

customers manage credit, including an online “Credit Score Simulator”

that lets customers see how a credit score changes if they decide to

reduce debt on mortgages or credit cards, refinance a loan, apply for a

credit card or consolidate debt into a new account. Filling in the

different situations and then running the scenario gives an online

picture of how financial decisions are tied to credit scores.

The Enhanced Identity Theft Protection service is available now and

customers can receive their credit report and score online in seconds.

Learn more at wellsfargo.com/insurance.

About Wells Fargo Online, Mobile &. Text Banking

Wells Fargo is a leading provider of online and mobile financial

services for individual consumers, small and middle market businesses,

and large corporations with a full range of banking, money movement,

investing, asset management. Other financial and risk management

products. Wells Fargo has been named the No. 1 Consumer Internet Bank in

North America by Global Finance magazine (November 2009), earned

an “A” grade from ABI Research for Wells Fargo Mobile (September 2009).

ranked the No. 1 website out of 68 leading U.S. corporations’. Websites

for technology innovation by the Brookings Institution (July 2009) and

was awarded two Monarch Innovation Awards by Barlow Research for online

services for small business, including Foreign Exchange Online and My

Spending Report with Budget Watch (February 2009).

About Wells Fargo Insurance, Inc. Wells Fargo Insurance, a

Minneapolis-based company, is a full-service independent insurance

agency that's been helping customers protect what they value since

1903. Today, Wells Fargo Insurance is one of the largest insurance

agencies affiliated with a bank in the United States and provides a wide

range of protection solutions, including auto, home, life, renters,

business property, business liability, commercial auto, workers’

compensation, flood. Other insurance products, as well as identity

theft and payment protection.

Wells Fargo &. Company is a diversified financial services company with

$1.2 trillion in assets, providing banking, insurance, investments,

mortgage. Consumer and commercial finance through more than 10,000

stores and 12,000 ATMs and the Internet (wellsfargo.com and

wachovia.com) across North America and internationally.

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