People tend to buy what they want and what they need. But no body wants to buy Life Insurance but it is bought because it's needed. MLM typically sells the newest and the latest and greatest idea, thing or concept. People will buy it in hopes that they can use the product as a visual aid to get others to make a similar purchase.
A huge difference with Life Insurance is that you really cannot buy it you can only apply for it to find out later if you have been approved. People are more likely to fill out an application for Life Insurance to see if they qualify in hopes that they can receive its protection. On the other hand with MLM's it's all about buying the dream. But the dream is never real. In other words no matter the product or service in MLM it is never a need. MLM's do not feature anything that you must have. It is all about the emotion just wanting more. The MLM sale is more about the imaginary hype than the reality of the experience.
We Know We All Die
In this world we all die. The only way to get out of here is to die. Reality says that when we die someone will be left to mourn our death. Reality also says that we must be buried and with that comes an expense. If we do not prepare for the inevitable it can create a hardship for our family members thus interrupting the mourning period. To not apply for a Life Insurance policy is like not caring about your family and what burdens may come there way without you.
MLM do not have that kind of power. Cell phones, lotions potions and pills, legal services, water filters, make-up, to name a few, are all being sold as MLM products. True if your car breaks down in the middle of the night having a cell phone would be a great idea. Being told by a judge to not return to court without a lawyer makes having a legal plan essential. However, when the need runs out will we still keep the product? With Life Insurance the need only gets filled one time. The plan is designed to protect us on a daily basis because no one can predict when there own death would occur.
The Unexpected Happens Unsuspectingly
Death is always unexpected. At the writing, a week ago I watched on the news as a teenaged boy makes the winning basket in a high school basket ball game and then drops dead minutes later. How sad, at a moment when he, his family and friends should have been celebrating they all turned into mourners unsuspectingly. Believe it or not Life Insurance is not sold for that reason.
Life Insurance is sold for what it does not for what it is. In the headlining story preceding this paragraph what do you think is most important to the family? After the sons death I do not think the parents where thinking wow I am glad we got that Life Insurance policy. To be honest I bet they never thought about the Insurance at all. One thing that Life Insurance does is take the worry out of unexpected situations. Peace of mind is when you have what you need when you need it. Life Insurance can pay off a home so that after the death of the bread winner a family can keep their home. Life Insurance can fill a need that MLM cannot.
Life Insurance Should Not Be An MLM Product
But what happens when a company try's to merge Life Insurance as an MLM product? The need goes away. The public perception of an MLM is that you buy the product to keep up with the latest trends. Life Insurance is above that trendy thinking. It is a part of a regulated industry that is highly recommended and respected by all financial authorities. Another difference is that to sell Life Insurance you must study for a state sponsored exam and pass it to get licensed. While the testing is not hard many become intimidated over the thought of taking an exam.
The best part about being in a licensed industry compared to the unlicensed area of the MLM players is that those who try to mislead or hurt others can quickly be removed and barred. This protects the industry and the individual efforts of those who genuinely like helping people in need.